Women and network promos

The promo world of voice over has always been dominated by men. That is to say, when you see a commercial on a network promoting that network and you hear a voice telling you that so-and-so is up next, at such-and-such time,  on (insert network here), most of the time, that voice is male. The same is true when you hear a promotion for a network and its shows on the radio. I think it’s VERY important to hear women representing networks and their shows. We need to start changing the aural landscape of network TV to include the feminine.

This week, CBS has starting airing “Big Brother” promos with a female voice and NBC has (for almost a year now) a female promoting the “dot com” of many of their primetime shows.

 

If you are as happy as I am hearing women promote your favorite networks or primetime shows, let the networks know!!! Email, facebook, or twitter them! Thanks so much! It really does tell the networks that these things matter when they hear from their audience. AND it really does help female voice over artists have new opportunities open up to them.